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Finale Baijiu
Baijiu, an East Asian distilled liquor, blending traditional Cantonese Opera and bright, bustling Hong Kong. Fresh notes of apple pear and cherry blossom, open a bottle and Gombui (cheers) with friends.
Roles
Packaging Design, Brand Identity, Art Direction, Augmented Reality Experience
Tools
Adobe Illustrator, XD, Photoshop, Aero, Fresco
Creative Process
From mood boards, sketching, to digital illustration, I had a clear vision for the label yet struggled to simultaneously convey tradition and modernity. The final solution incorporates ornamental details from Hong Kong traditional firework and medicine packaging rendered in a contemporary cartoon style appealing to young adults.
Augmented Reality
An exciting party trick to share with friends! Scan the label to reveal a three part narrative where the viewer selects a ticket to the butterfly lovers opera, watches the finale scene, and clicks cocktails with friends to celebrate.
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